Student-made Red Dresses on Display at Park Place! Featured in KC Star Neighborhood News!
02.03.2010
Park Place is proud to be participating in American Heart Month this February in support of Go Red for Women and the fight against heart disease. The KC Star Neighborhood News section devoted a lengthy article to Red Dresses handmade by students at the Broodmoor Technical School on display for the month of February at Park Place.
From the article:
STUDENTS MAKE FASHION STATEMENT
By JOY GIPPLE
Special to The Star
People all over the nation are seeing red this month, and Johnson County is no exception.
“The color red stands for the energy, power and passion women have to band together and fight heart disease,” said Ciara Murphy, communications director for the American Heart Association’s Midwest affiliate.
In support of the association’s Go Red for Women campaign, communities, businesses and individuals are encouraged to participate. One of the most inventive efforts to draw attention to heart disease — the No. 1 killer of women — is the red dress display in store windows at Leawood’s Park Place.
The 16 red dresses in the Park Place display were created by students in the fashion design and construction classes at the Broadmoor Technical Center in Overland Park. Broadmoor, a Shawnee Mission School District facility, offers career and technology training in one of six programs for Johnson County high school students.
Janel Cates is the instructor for the fashion design program. “It is unique in that the students learn to sketch their design ideas and then draft the pattern pieces to create those garments,” Cates said. “This is not a traditional sewing class. I don’t know of any other high school class like this in the state.”
Cates had the idea to merge a dress design assignment with a greater purpose. She’d seen the logo for the Go Red For Women campaign and thought the students could make dresses out of red fabric to help promote it.
Cates contacted the heart association and was connected to marketing director Erin Kiekbusch. When she heard the idea, “I jumped all over it,” Kiekbusch said.
Kiekbusch visited the fashion class to educate the students about heart disease — its prevalence, warning signs, risk factors and prevention — and the students incorporated that new information and awareness into the design of their dresses.
Jarret Levin, Overland Park, is a junior from Blue Valley Northwest High School. “I thought it was a pretty cool idea,” Levin said. “I was excited to do this project.”
Many of the students expressed their surprise that heart disease kills more women than the next five causes of death combined, including all forms of cancer. “It was mind-blowing,” said DeAundre’ Kurney, Overland Park, a Shawnee Mission South senior.
Delaney Eilts, Overland Park, also attends Shawnee Mission South. She wanted her dress to be symbolic of the Go Red For Women campaign. “I wanted it to have a feminine yet strong feel,” Eilts said, “because women who have been affected by heart disease have to be strong to continue to fight the disease and to become healthy.” Eilts incorporated a unique feather belt into her dress design to represent the many unique stories of women who have been touched by heart disease.
Carly Griffith, Leawood, used monarch butterflies on her dress, inspired by the song “Careful” by Paramore. “I hope this spreads awareness and people reach out,” said Griffith, a junior from Shawnee Mission East.
Like most of the design assignments, the red dresses were constructed in half-scale. Cates explained that the smaller version focuses the students’ attention on the drafting and design of the garment, rather than putting their effort into fitting it on themselves or a live model.
At the end of the year, the students can choose one of their projects to translate into a full-scale garment. Maurisa Valentine, Shawnee, a junior at Shawnee Mission North, is delighted with her dress, especially the crisscross straps in the back. “I would love to see what it looks like in full-scale,” Valentine said. “I would love to wear it.”
In addition to the red dresses, Kiekbusch is encouraging the students to spread the word about heart disease by participating in a class contest. The student who registers the most people for the Go Red movement will receive a gift certificate for a massage or manicure.
The Go Red registrants will then receive quarterly newsletters with information on new programs, statistics and heart-healthy tips and recipes. “It’s a nice, full circle project for us,” Kiekbusch said.
“Any project for something like heart awareness or heart disease – it’s a good idea,” said Amanda Vaeth, an Overland Park senior at Blue Valley North.
Most of the students plan to pursue fashion careers. Vaeth will probably major in fashion design at Kansas State University. Levin aspires to attend the Fashion Institute of Technology in New York. Kurney would like to combine fashion design with modeling or dance, perhaps at UMKC or Johnson County Community College.
Caroline Sheridan, Mission Hills, is headed to Columbia College, in Columbia, Mo., next fall. The Shawnee Mission East senior is in the second year, advanced section of the fashion design class at Broadmoor. She relishes the opportunity to have her own design on display at a retail store, as well as the connection to the heart association. “Fashion can inspire women,” Sheridan said, “and we — high schoolers — can be a part of it.”
Ciara Murphy knows that the more education people receive, the more lives will ultimately be saved. “These students are really making a huge statement,” Murphy said. “They’re really speaking up by doing this.”
Janel Cates agrees. “It’s not just making a dress just to be making one,” Cates said. “It’s a greater purpose than themselves.”
Red dresses created by the fashion design and construction class at the Broadmoor Technical Center are on display during the month of February in these Park Place stores: Annabelles, Bella B’s, Envy Boutique, KC Surroundings, J. Hathaway Shoe Boutique and The Rice Gallery
For more information on heart disease or the Go Red For Women campaign, go to www.americanheart.org
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